Knowing about the Lincoln Motor Company A division of Ford Motor Company, Lincoln or Lincoln Motor Company primarily sells luxury vehicles. The US, being its prime market, the Lincoln cars have also found a market niche in the Middle East, South Korea, and China. Currently, Lincoln car models in the market are: two sedans – Continental and MKZ, three crossover utility vehicles – MKC, MKT, MKX, and a sport utility vehicle – Navigator. It was Henry Leland and his son, Wilfred, who founded the Lincoln Motor Company in August 1917, the name given was in honor of Abraham Lincoln, 16th US president. Because it was World War I when the company started, the primary source of income was through military contracts, where the company co-assembled Liberty V12 aircraft engines, using cylinders supplied by Ford Motor Company together with Buick, Cadillac, Marmon, and Packard. The Lincoln Model was the company’s main brand, luxury car, but when the war ended, the company, after experiencing financial issues, shifted to automobile production. The company went bankrupt after selling just 150 cars and was sold to Ford Motor Company for $8,000,000. While Ford Motor Company was also selling their brand of luxury cars, the company found little acceptance on those cars, but with the acquisition of Lincoln, the nameplate became a top-selling rival along other luxury cars. The outcome of the merging of Lincoln into Ford Motor saw the manufacturing of new Lincoln H-series, such as sedan, coupe, and limousine and all installed with the standard Lincoln V12. Edsel Ford, co-founder of Ford Motor, was personally involved in the making of the Lincoln Continental in 1940, which was considered at that time a personal luxury car.