To make individuals proud that it is also the custom pins and patches that they can wear. This is true especially if you have a reputable company.
If the guys are into sports, there are many sports watch available nowadays that would help them get the look that they want. What they just need to do is to look for the brand that would give them the sporty guy look that they want.
In fact, many consider that Apple Watch could be a blunder for Apple, considering the price is still expensive and sales in its initial stage is not too smooth.