Four years after the disaster of Fukushima-Daichii a brand-new energy drink conquers the Japanese beverage market and quickly becomes a cult product in all age groups: Fukushima Water. With a perfidious marketing strategy, the drink advertises itself as "energy water" - a natural mineral water with an artificial additive. Just a bad advertising stunt of a japanese beverage company or the most absurd product in the world?

www.fukushimawater.com
#FukushimaWater

Credits:

福島ウォーター Fukushima Water
Copyright 2015 Film Academy Baden-Württemberg

Starring: Tomas Spencer, Yuki Iwamoto, Lieko Schulze
Also starring: Jasmin Q., Kansei Hara

Director: Florian Tscharf
Producer: Astrid Schäfer & Marc Donaubauer
Idea & Campaign: Kenzi Benabdallah & Stefan Wittemann
Screenplay: Robin Liebetrau & Florian Tscharf
DOP: Jonas Schneider
Editor: David Kuruc
Music: Andreas Pfeiffer & Alexander David
Sound-Design: Marvin H. Keil & Tobias Adam
Set-Design: Kristina Kozlova
Make-Up: Ivanka Hühnefeldt
Making-of: Lene Fritz
Art Director: Shoko Hara
Postproduction TVC: DONDON Berlin
Motion-Design Documentary: Diana Eglseder
Postproduction Documentary: Denis Krez, Sebastian Ingenfeld, Justin Braun
Colorist Documentary: Robin Jünkersfeld